Pricing & market intelligence
Benchmarks, spreads and timing so you negotiate from data rather than from the last quote you received.
The problem
Commodity food pricing moves faster than the average buyer's information. Quotes arrive without context, and the only benchmark in the room is whatever the seller says the market is doing.
How I work
- Track origin-level benchmarks and spreads continuously, not at contract time.
- Separate the cost stack: goods, packaging, freight, duty, finance, margin.
- Set a walk-away and a target before the call, tied to the benchmark, not to the counterparty.
- Review positions on a fixed cadence so timing decisions are scheduled, not emotional.
What changes
You know whether a quote is good the moment it lands, and you can explain why to your board.
Reliable supply, verifiable quality, terms that hold.
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