FOOD & BEVERAGE · OLIVE OIL · AI
Co-founder of OLYFO, award-winning olive oil exported to 12 countries. Builder of software serving 20+ companies. Director of AI, Digital and Social Media at RCS UK.
Operating experience
Work with me
£500 per day
For food and beverage founders and SME owners launching or growing a brand, at home or abroad.
Remote, or on-site with travel covered.
Book a day£5,000 · 4 weeks
For companies that want the system running in their own business.
The strategy-day fee is credited if you go on to Build with me.
Book a call£500 per day
When you need something that does not exist yet.
Organisations: AI readiness programmes, from interviews to a signed policy, delivered through RCS UK. Book a call
The system
The same system runs my own companies. I plug it into yours, product by product, or build what is missing with you.
You
and your team
approve every send
Every product is ready to deploy on its own.
Book a 30-minute callFree guide
How to pick the first workflow worth handing to an agent, with a person approving before anything leaves the business.
For founders, operators and leadership teams
Instant access on this page, plus two follow-up emails on day 2 and day 7. Stop them at any time using the link in either email.
1. Find the constraint
List your five highest-volume recurring workflows. For each, write the hours per week spent and where the queue builds up. Automate where the queue is, not where the enthusiasm is.
2. Split judgement from repetition
Inside the chosen workflow, mark each step as repetition, judgement or relationship. Only repetition steps are candidates for the first pass. Judgement and relationship stay human until the repetition layer is stable.
3. Set the metric before the tool
Choose one number: cycle time, first-response time, or cost…
4. Name the owner
One accountable human per automated workflow, named in the o…
5. Design the failure mode
Write down how you will notice when the agent gets it wrong,…
6. Review and kill
Review monthly against the baseline. If the number has not m…
Operator, not theorist
Products & systems
Tools for sourcing, market intelligence, content and trade operations, alongside the organisations I work with.
Premium extra virgin olive oil for international buyers and private-label partners.
Price benchmarks and market intelligence for the olive oil trade.
The AI sales desk for food & beverage exporters, buyers and brokers.
rasmLiveA month of custom-drawn, written and on-brand content, ready for approval.
Olea EngineLiveAn export platform for olive oil pricing, documentation and buyer relationships.
Director of AI, Digital and Social Media. RCS provides an analysis and research-led consulting service that will challenge, inform and improve your organisation.
Brands, products & creative agency.
