FOUNDER · AI AND DIGITAL TRANSFORMATION · FOOD & BEVERAGE TRADE
Ahmed
Hamza
I build AI-native companies for the food & beverage trade — and help leaders turn AI into an operating advantage.
Founder of OLYFO, OleaIndex, OleaDesk and Atelier · Director of AI and Digital at RCS UK · Advisor to Meema · Partner at Zeitgeist.
Food & beverage trade
Export, sourcing and market intelligence for producers, buyers and brokers.
AI & digital transformation
Strategy, agents and operating systems for founders, leadership teams & boards.
Digital content & brand
Content production and positioning for founder-led and B2B companies.
Track record
- 12+
- Countries shipped toExtra virgin olive oil exported through OLYFO across four continents.
- 4
- Companies foundedOLYFO, OleaIndex, OleaDesk and Atelier — all live and operating.
- 3
- Advisory & board rolesDirector of AI and Digital at RCS UK, advisor to Meema, partner at Zeitgeist.
- Daily
- AI agents in productionAgents run communication, sales follow-up and pricing across my own companies.
Ventures & advisory
Companies I have founded, built or advise across trade, software and consulting.
Expertise
Where I am useful.
Sourcing & quality control
Finding supply that matches the spec on paper, and proving it before the container leaves.
Pricing & market intelligence
Benchmarks, spreads and timing so you negotiate from data rather than from the last quote you received.
Export operations & terms
Incoterms, documentation and payment structures that keep a shipment moving and a relationship intact.
Agents & workflow automation
Building a small team of agents that handle communication, sales follow-up and pricing work every day.
AI operating model
Turning AI from a tool purchase into an operating decision with owners, metrics and a review cadence.
Advisory for boards & leadership
Independent, hands-on advice for boards deciding what to fund, what to stop and what to insist on.
Building now
What is actually on my desk at the moment.
- This quarter
OleaDesk agent desk
Putting sales follow-up, quotation and buyer qualification behind agents so a small team can hold a large book of accounts.
- This quarter
OleaIndex price coverage
Widening benchmark coverage beyond olive oil into adjacent food and beverage lines buyers keep asking about.
- Ongoing
AI operating model at RCS UK
Turning AI from pilots into an operating model boards can hold people accountable to.
- Ongoing
Writing
Notes on trade, AI and building companies — published here first.
Video
On YouTube
Conversations on AI, the food & beverage trade, and building companies.