Founders
Launching a business in food & beverage, or AI
Food and beverage trade, or AI and digital operations. I have built and run companies through both, and most of what slows newcomers down is procedural, not strategic.
People ask me the same set of questions before they commit: where to source from, what a realistic setup timeline looks like, how quality control actually works on the ground, and what can be run remotely versus what needs someone local. This is a short, practical conversation — not a consulting engagement you have to sign up for.
What I can help with
Food & beverage sourcing
How producers are structured, what to verify before you commit volume, how to write a specification that survives a real harvest, and which quality checks matter at origin. I can help you source from established producing regions, including Tunisia.
Trade & export operations
Document packs, certification, freight lanes, payment terms and the practical sequence of getting a first container out without surprises.
AI & digital teams
Building a small, agent-supported operating team, what talent is realistically available, and which functions run better remotely than in-house.
Partners & first steps
How to qualify a partner, what to keep under your own control, and the order in which to do things so you do not pay twice.
Free advice
Send me your situation
Tell me what you are trying to launch and I will reply with the honest version: whether it makes sense, what it usually takes, and where the real friction sits.
Prefer to talk it through? Book a short call.
Straight answers
Common questions.
- Where should I source food and beverage goods from?
- It depends on the product, your buyer's market and your tolerance for verification overhead. I work with established producing regions and can help you source from Tunisia, which is one of the largest olive oil origins in the world, with competitive costs, short freight lanes into Europe and export infrastructure. The trade-off is that quality varies widely by producer, so verification at lot level matters more than the origin story on the label.
- How long does it take to set a business up?
- Plan on a few weeks for company formation and banking, and longer if you need import or export authorisation for regulated goods. The realistic constraint is rarely paperwork — it is finding a partner or team you can trust with day-to-day execution while you are not in the room.
- Do I need a local partner?
- Not always, but you need local presence for anything involving production, quality control or customs. Many companies start with a supply relationship and a verification arrangement rather than an entity, then set one up once volumes justify it.
- Can an AI or software team be run remotely?
- Yes, and it is a common reason people call. Technical and operational talent is strong in several regions and costs are competitive. The failure mode is treating it as pure outsourcing: what works is a small owned team with clear metrics, supported by agents for the repetitive layer.
- What does this advice cost?
- The first conversation is free and usually enough to save you a couple of expensive months. If it turns into ongoing work — sourcing, quality oversight or setting up an operating team — we agree scope after that call, not before.